Three new V-Twin Expo Exclusive seminars have been announced for the V-Twin Expo, February 8-9:
V-TWIN EXPO EXCLUSIVE SEMINAR
Search Engine and Social Media Marketing Best Practices Workshop
While Google’s continuously evolving algorithm appears to change the rules for search engine optimization (SEO), the fundamentals have remained the same: quality content, clean code and credibility. The first section of the presentation will recap SEO best practices, while incorporating the latest trends in search engine rankings, including Panda, Penguin and Hummingbird. Join Kent Lewis of Anvil Media for this engaging dealer-only session to learn how to keep your website ranking in a sea of change. The second section of the presentation will focus on social media marketing best practices. You will learn how to create and properly optimize social media profiles, develop a compelling content calendar and understand how to best measure the impact of your efforts on the bottom line. He will cover newer social platforms including Pinterest, Vine and Instagram as well as evolving capabilities including micro-video. The presentation will be followed by a 45-minute workshop, including a real-time assessment of attendee websites and social media presence. You will leave this session with a better understanding of best practices in search engine and social media marketing as well as specific recommendations you can implement immediately to make in impact.
V-TWIN EXPO EXCLUSIVE SEMINAR
Event Planning Made Simple
You know it the moment you arrive: whether an event is going to be a huge success or a dud. Ever notice how the best events look effortless? Everything just seems to unfold perfectly — and at just the right moment. A well-planned, well-run event on site or off site can be a reality.
Anyone who has put together a gathering of any size knows it is anything but easy and effortless. Nothing — not even the smallest detail — can be left to chance. Join our expert panelists Rick Fairless of Stroker’s Dallas, Pete Harraka of Keyboard Transportation and Kent Lewis of Anvil, You will leave this seminar knowing more about event planning, preparation, marketing/PR and management. You will be able to define the purpose of your event, set goals for your event to use as a measuring stick, key questions you need to ask during planning, how to build an off-site event including motorcycle transportation, how to handle weather, parking and other potential emergencies and of course, how to evaluate your event to ensure future success.
Social Media Marketing Best Practices Workshop
Special Note: FOR EXHIBITORS ONLY
New For 2014, A Seminar Created Specifically For Our Exhibitors BenefitSocial media offers a unique marketing channel that allows v-twin manufacturers and retailers to interact directly with consumers. Companies can choose their level of interaction, whether it is simply listening or driving the conversation, but all companies should utilize the open communication that social media sites provide in order to generate new and happy customers. Join Kent Lewis of Anvil Media for this engaging exhibitor-only session and learn how to create and properly optimize social media profiles, develop a compelling content calendar and understand how to best measure the impact of your efforts on the bottom line. He will cover newer social platforms including Pinterest, Vine and Instagram as well as evolving capabilities including micro-video. The presentation will be followed by a 30-minute workshop, including a real-time assessment of attendee social media efforts. You will leave this session with a better understanding of best practices in social media marketing as well as specific recommendations you can implement immediately to make in impact.
